I found this post over at lifehack.org which explains how to be that person that everyone wants to be around.
Check it out. I think the first point explains it all.
1. Don’t Try to Be Popular.
It is a mistake to try and become popular. When we seek to impress others and please them, it inevitably encourages us to offer false flattery and think about what they want us to do and say. When we behave like this our ego comes to the fore, and we hide our real self. This kind of behaviour may temporarily impress some people, but, in the long term it is not sustainable. We have to base friendship on being our natural self, and avoid extravagant attempts to rise in other people’s esteem.